Media
 
 


Weblogs


A Brand Too Far?

2010-03-12 22:07:54| Marketing & Strategy Innovation Blog

Mr. Clean is a car wash in Texas. Gerber sells baby life insurance. Caterpillar makes flashlights. I think the brand extension business is just a little crazy.



Category: Weblogs
 

Digital Inclusion at the Sharp End

2010-03-12 21:39:54| Marketing & Strategy Innovation Blog

This is a great video showing how older people can get online, with a bit of help. In this case the video shows a group of people in Hackney, East London, who are clearly enjoying themselves and getting the skills to use the Internet. Well done Age Concern Hackney.



Category: Weblogs
 

Rainmaking with Neuromarketing

2010-03-12 17:52:10| Neuromarketing

A quick post in the lead-up to SXSW… Rainmaking Be sure to listen to my interview with Kim Greenhouse of It’s Rainmaking Time. You’ll find it here: Neuromarketing: Brain Science & Marketing Join Forces. Kim and I discuss some of the basics of neuromarketing: what it is, some applications, and more. This audio track would [...]


Tags: neuromarketing rainmaking

Category: Weblogs
 

Columnists


Behind the wheel of the Chevy Volt (photos)

2010-03-13 18:59:56| CNET News.com

Eager to court fans of cutting-edge tech at the South by Southwest Interactive Festival, General Motors sends the e-car. And CNET's Caroline McCarthy gets a chance to drive it.



Category: Columnists
 

Social gamers accept marketing for virtual currency

2010-03-13 18:56:00| CNET News.com

A ComScore-Offerpal Media survey shows that social gamers are willing to be marketed to in order to get free virtual currency. Avoiding scams will be key to making this trend last.



Category: Columnists
 

Apple loses key chip executive

2010-03-13 18:36:00| CNET News.com

Sources say Dan Dobberpuhl, PA Semi's founder and pre-acquisition chief executive, has jumped ship to work at chip-related start-up Agnilux.



Category: Columnists